The Brand

non.Blue is a catering and event management start-up company by Tanyo Shishkov and Ivan Madjarov. Tanyo is a sommelier and F&B Professional, wine buyer and consultant for some of the major food retail stores and restaurants in Bulgaria. Ivan is also a F&B professional and a catering and events management expert, who had worked for some of the biggest catering companies in Bulgaria. We assisted them, via our Rent-a-brain service, in the brainstormings for the name generation. In this case the fact that there was a .blue domain available, and the possibility of merging it with the brand name, tipped the scale in favor of non.Blue. And if you are wandering, blue is the only color that does not naturally occur in food. Also we were given the task to generate a logo for the new founded company. Here you can see what their logo of choice was and also few other versions we proposed. Enjoy :)

Logo design for Non.Blue catering and event management

The Food Rocks Blog

FoodRocks is the culinary blog by Tanyo Shishkov. He is also a hard rock fen. That is why we weren’t very surprised when he asked us to come up with a logo for one of his spare time activities – his culinary blog which he had named “Food Rocks”. Here you can see what his preference was and also two other proposals that we are quite happy with the way they turned out. That is why we decided to show them to you. The first one uses a bit of an 80s typeface, which with the crossed kitchenware was well accepted as it has a bit of a street gang / biker feeling.

RAWR! And a bottle of balsamic vinegar, please!

RAWR! And a bottle of balsamic vinegar, please!

It does look a bit like a rock radio-station’s logo, doesn’t it?

Also don’t miss to check the blog itself. Enjoy :)